Industry E posing for the camera. Photo Credit: Eric Scrivner

New Grill Invention Enters Marketing With A Literal Bang (E)

Grace Galloway

Industry E was working on a new innovation when an explosion happened! The explosion happened during the Junk Game, a game where each industry picks out old, worn items and use them to make a product.

While acquiring items to make the portable appliance, a team member from Industry E accidentally set off a fire extinguisher, projecting an abundance of yellow powder within an eight-foot radius. The powder got all over the floor and made it a very sticky (and yellow) situation. It scared several people and from others, received a few chuckles. The Business Horizons staff cleaned up the mess. It took teamwork and a lot of scrubbing to clean the mess. After the incident, everyone got back to work and came up with an amazing invention.

Industry E presented their product and grabbed the audience’s attention right way. While trying to get it to the table, the portable appliance fell apart. It did raise a few questions if it was a good idea to invest into the item, but once the Industry E members started to talk, all concerns raised were gone.

Industry E came up with a portable grill called Zuma. It comes in any size and its energy is generated by a bike. For it to operate, users turn the pedals on the bike and it starts working. In addition, it has a mini fridge for storing meat or food. You can bring it to any event, such as RAGBRAI or camping.

Throughout the week, Industry E worked hard. They split up into three teams to get things done faster.

“We have a product manager to keep us on task and tell us what is most important to get done that day,” said Devin Warmuth, an Industry E member from Adel-DeSoto-Minburn High School.