Uncertainty Turns Into A Beautiful Idea (Industry D)

Sara Qualley

When the members of Industry D first set eyes upon the hodgepodge of objects that would eventually become their product, they weren’t sure what to do right away. David Williamson, who’s been a speaker at Business Horizons for over 20 years, led the industry members of Business Horizons through a game called the Junk Game. The objective of the game was for each industry to create a unique product out of an assortment of items.

David Williamson reassured the Business Horizons students that it was alright to be uncertain about a product at first. “A girl said ‘I don’t know,’ and that’s the most exciting thing.” He explained — not knowing what a product could become meant that it had lots of potential.

Once they figured out how the objects could be repurposed, Industry D knew how their product would be able to help others.

Industry D created the Bodular, an exercise bike that puts users in a simulation where users can bike with other Bodular users from all over the world. A translator allows users who speak different languages to understand one another and the device tracks calories and miles as well, allowing users to work out from the comfort of their home. Using a Bodular can also save money on your health insurance. The more users ride it, the more they get off their health insurance. 

The members of Industry D have been working hard and putting their minds together to ensure the Bodular meets its full potential. “It’s a great team to work with,” said Josi Hasler, a student from Garner-Hayfield-Ventura High School. “There are so many great people and ideas.” The Bodular retails for $130.