Category Archives: Industry Updates

Industry T working while having fun! Photo Credit: Sydney Peterson

Technology Industry of Bros

By Mikayla Deters

It’s hard to believe that the brand-new technology track, Industry T, for Business Horizons (BH) started with just the word ‘bro’. Alex Gates, the adviser for Industry T, had been a part of BH for multiple years before the creation of the current technology industry.

In his years of being an adviser, he had noticed students that had ideas for software or applications. One year, a student approached him with the idea for an app during a meeting. Gates had asked students in his industry if they were aware of an app titled Yo, where friends could send others notifications with the word ‘yo’. Many of the students answered Gates that they had never heard of the app before, to which he explained the main idea.

“I showed them and they’re like ‘that’s the dumbest app of all time,’” he said. Not long after he explained the app, a student suggested an app titled Bro. The student explained that while it was similar to Yo in some ways, the user would be able to customize the amount of o’s in ‘bro’.

“You can be like ‘bro’, ‘brooo’, ‘brooooo’, right?” Gates said, “I’m like ‘that’s hilarious.’”

Gates mentioned the idea for Bro to a few of his coworkers. Throughout the week, Gates, the student, and a friend of Gates’ were able to create early versions of the software while still doing normal work at BH. By the end of the week, the three were sending ‘bros’ to each other. “We ended up finishing it and getting it to the point where we put it in the app store,” Gates said.

Not long after the three had created the app, a TV show called Silicon Valley released an app called Bro. Even though the app Silicon Valley had released was different from that of Gates and his two partners, many people from across the world downloaded it.

“Since the app was called Bro, thousands and thousands of people downloaded the app and started using it,” he said. “So there was a spike in usage and popularity with this app and we were getting bros from people all over the world like bro-ing at us and bro-ing back. It was such a fun sort of thing that happened.”

After those experiences, he noticed that students had ideas for usable solutions that could be built with software.

“Bro is a dumb idea, but it was still smart in terms of its execution,” Gates said. “I feel like 16, 17, 18-year-old kids when they’re working on this can come up with really good ideas and so Industry T facilitates a way for those ideas to come to life and for us to work together to achieve it.”

Gates explained that he was excited to see the ideas students would come up with, including the app that Industry T spent BH working on this week.

Industry E posing for the camera. Photo Credit: Eric Scrivner

New Grill Invention Enters Marketing With A Literal Bang (E)

Grace Galloway

Industry E was working on a new innovation when an explosion happened! The explosion happened during the Junk Game, a game where each industry picks out old, worn items and use them to make a product.

While acquiring items to make the portable appliance, a team member from Industry E accidentally set off a fire extinguisher, projecting an abundance of yellow powder within an eight-foot radius. The powder got all over the floor and made it a very sticky (and yellow) situation. It scared several people and from others, received a few chuckles. The Business Horizons staff cleaned up the mess. It took teamwork and a lot of scrubbing to clean the mess. After the incident, everyone got back to work and came up with an amazing invention.

Industry E presented their product and grabbed the audience’s attention right way. While trying to get it to the table, the portable appliance fell apart. It did raise a few questions if it was a good idea to invest into the item, but once the Industry E members started to talk, all concerns raised were gone.

Industry E came up with a portable grill called Zuma. It comes in any size and its energy is generated by a bike. For it to operate, users turn the pedals on the bike and it starts working. In addition, it has a mini fridge for storing meat or food. You can bring it to any event, such as RAGBRAI or camping.

Throughout the week, Industry E worked hard. They split up into three teams to get things done faster.

“We have a product manager to keep us on task and tell us what is most important to get done that day,” said Devin Warmuth, an Industry E member from Adel-DeSoto-Minburn High School.

Industry T talking and coming up with Ideas

Could Apps Change the Environment?

By Mikayla Deters

What if the future of app technology could help to change the conditions of the environment? On the evening of July 15th, Industry T, the technology industry of Business Horizons (BH), was given the responsibility to put a completely new twist on BH’s annual Junk Game. While other industries took pieces of “junk” and duct taped it into their own creation, Industry T collaborated on new technological innovations.

These students, for the first time in BH History, suggested ideas including an app with a subscription for “free” transportation using planes or cars. Other students provided ideas such as collars or tags for pets that include an owner’s voice for training.

Paige Panosh from Maquoketa High School, pitched Trash Time, an app that rewards users for picking up trash and throwing it in trash cans. Trash cans would be installed with sensors which recognize when users throw away each piece of trash. Users of the app would be able to compete against friends or family members, turning what would normally be considered a chore into an exciting competition. The idea was a positive reminder that future technologies could, in fact, help improve the environment.

Panosh said that the app could also be connected to trash cans outside of the home. One of the main ideas behind the app was to help keep communities clean by encouraging users to keep their surroundings cleaner and more organized, helping them throw away what they didn’t need. Panosh believed that the app would succeed if it was developed, even though she wasn’t completely sure on projected user numbers. “Pokémon Go lasted… but there’s no telling how long it would last,” she said.

Landon Wahe from Bondurant, another student part of Industry T, pitched his team his app named Wildlife Manager, a system similar to Google Maps that would assist with tracking deer hunting. The system would be able to track where and when the tagged deer were killed, which would provide more accurate information for the hunting field. Often, as Wahe explained in his presentation, hunters would not completely fulfill the process for legally hunting tagged deer and Wildlife Manager could help provide opportunities for the field to grow and find ways to decrease the amounts of illegal or unreported hunting.

Students, such as this small group of students in Industry T at Business Horizons, show how new innovations and ideas can help change the future of our environment. Whether the apps improve motivation to help clean the environment or improve hunting methods and wildlife management, will be apparent with time.

Industry B holding a phone of Grant. Photo Credit: Eric Scrivner

Industry B, Putting Their Skills to the Test (B)

Grace Purvis

Going into the Junk Game, Industry B had no strategy. They saw what they liked, and they grabbed it. Initially, their items consisted of a long hose, a pool pump, a flat screen tv, a coffee can, and several other objects. Through the “generosity” of four other industries, they received a metallic blue, micro My Little Pony backpack, a dirty air filter, a microwave, and a biology textbook. Using the astounding duct tape skills of Dallas Davis and abounding creativity from all members, they created the Nanogram.

Pictured above is the original Nanogram.

 The Nanogram is an educational nanny for children when their parents aren’t home. The pool pump became the body and its hose arms had the ability to clean all messes. The pony backpack turned into the friendly face. The long hose wrapped around the base of the microwave, making the Nanogram corner free and completely childproof. It also comes with a remote (formerly a broken calculator) that can be used from anywhere in the world.

Spokespeople Alexandra Herrera and Darrel Saina gave a pitch highlighting the key points of the Nanogram and its price of $999 – for the home model that is.

As of late Monday afternoon, the Nanogram is no more. Now it’s the Sam! Style Me. The Sam! Style Me, will be debuting at New York Fashion Week this fall. This machine is a state of the art hair styler, it does your makeup, and creates outfits tailored just for your individual look.

Pictured above is the Sam! Style Me.

It customizes the clothing and beauty looks to your own personal style. The Sam! Style Me, can suggest new clothes for you and even buy your outfits with its enhanced artificial intelligence technology. This same friendly AI gives encouragement for the outfit you’re wearing.

“This is the new Alexa” team member Kate Landhuis said. “It gives you a ton of hype on your outfits.”

There is also a free app you can download that controls the machine. This app allows you to purchase and rent clothes picked just for you. The Sam! Style Me. retails for 3 payments of $199. It can be purchased online by emailing or by calling 1-800-SAM-STYL.

Industry T posing for the camera. Photo Credit: Eric Scrivner

Where Industry T’s App Ideas Come Früm (T)

By Mikayla Deters

As the newest addition to the Business Horizons program, Industry T had multiple obstacles to overcome throughout their journey this past week. While a majority of the industries were working with physical materials, this group was tasked with creating their own virtual ideas of what their product would be.

Industry T’s efforts focused around an app titled Früm, which was based around a list of goals and tasks for an entire household. The app is created around a framework titled Scrum, which helps to track the completion of tasks to achieve specific goals. For each task, sticky notes are moved through different sections of “to do”, “doing”, or “done”. Each goal that a group creates includes many different tasks to be completed. Früm allows family members to keep track of the person in charge of each task, to the time limit for completion.

Sean Wilson-Brynoe of Fairfield High School from Industry T, explained that relationships were organized as different users making up a family sharing many goals, while also keeping each of the families separate. “if we want to connect families, that’s a functionality we can add but right now there are multiple users connected to one family and one family has multiple goals and multiple goals have multiple tasks,” he said.

Signing up for the app itself would be relatively simple for any family members who would want to join Früm. To join the app, Wilson-Brynoe explained, would be just like any other website. “The interface is kind of self-explanatory so everything will be easy to find: a sidebar where you click ‘add goal’ and you have all your options come down on the right side,” he said, explaining how the layout would be similar to a dashboard.

To get future users excited, the idea was brought up by multiple students to create a sort of working prototype online where those viewing the products would be able to see the very basics. Students would be working together to create a web-app that showed basic characteristics of Früm. Wilson-Brynoe mentioned that the industry would be purchasing a domain name so that the product could be publicly viewable from any device.

For demonstration purposes, the group was focused on laptop presentations, while for the mobile view, they will be using a presentation board to show the functionality — more is to come however. “We’ll be building an actual application to show the different functionalities and how you can create accounts and move things to kind of live a demo of the app. I call it sudo-functionality. That’s our plan,” he stated.

While their competition is mostly full of physical creations, Industry T will be showing off their prototype for Früm. The group of students are also showing the opportunities for future Business Horizons camp members as the first year of Industry T.

Chris Draper teaching students rugby

Monday Night Rugby Showdown

Grace Purvis


Chris Draper and students

Chris Draper and students

One of the first things rugby coach Chris Draper asked the students at Schipper Stadium was how many had rugby experience. Maybe three people raised their hands. However, their lack of experience didn’t stop them from going all in. The combination of positive mindsets, competitive attitudes, and general restlessness made for several great five minute games. Starting with almost no knowledge on the sport, the Business Horizons students quickly picked up on the rules and techniques.

Students gathered around to plan for next game

Students gathered around to plan for next game

At the end of regular play, Industry C was undefeated and Industry E was in last place. As tournament play began, Industry E moved up the ranks and was set to play in the final game. Industry C let one too many runners get past their defense and ended up placing third. In the final game of B against E, there were some tough accidental tackles and great fast break plays.

Student cheering for win

Student cheering for a win.

Student running for a goal!

Student running for a goal.

In a true underdog story, Industry E ended up winning 2-0. As their team talked over the game the next day, Payton Klarenbeek of West Lyon High School said, “It was a team effort and we came together when it counted.” Jake Northup of Dowling Catholic High School referred to the game as “a full send.”