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David Williamson addresses audience

Introducing Creative Business with David Williamson

By Makenna Arbogast

On the beginning day of Business Horizons 2019, July 14, students were introduced to the world of business through the very creative standpoint of David Williamson, who was the first guest speaker for the week.

When talking with the audience, three main points were given that set the stage for the days to come.

One of the first points of Williamson’s speech was the funnel changing into a fulcrum metaphor, which was an example of holding a funnel upright then turning it upside down to become a fulcrum.

The intention behind this metaphor was to help students understand that the funnel is the old understanding we’ve been taught since childhood, while changing it to the fulcrum means that you’re gaining a new understanding from something old.

To encourage listeners to embrace this saying, Williamson suggested that each of us students see “every day as the object” where we attempt to discover new opportunities, people, ideas, inventions, and more.

David Williamson demonstrates funnel to fulcrum
David Williamson demonstrates the funnel to fulcrum metaphor to students. Photo by Fahti Sharif

Another point Williamson described during his presentation was learning to experience the different angles of an object. An example he used most often to express this point was a door hinge where, along with participation from the audience, he would brainstorm ideas of what other items that one hinge could be.

By changing the orientation of the hinge, students saw a pair of boots, a tree stump, a butterfly, and even Santa’s sleigh! To finish off the brainstorming session, Williamson challenged the audience to make it their goal to look at an object and see 25 different ways the object can be viewed almost immediately.

The last point, highlighted multiple times throughout his speech, was seeing a third option out of a given two. Williamson gave various versions of a hidden third option, one of the first being his time in high school.

During his time in high school, it was apparent that there were two options of a school hobby: athletics and the fine arts. What Williamson ended up choosing with three of his friends was to make a rock & roll band. He and the other band members were looked down upon by their school and family, but what they didn’t realize is that Williamson and the others had started their own business.

Williamson urged the audience to begin searching for that third option because of his experience with the incredibly thought-provoking message “answer the questions, question the answers, and question the questions.”

David Williamson speaks to audience
David Williamson speaks with the audience. Photo by Fathi Sharif
Business Horizons students

Inside Business Horizons

By Hally Rittmer, of Preston

The Central College campus was buzzing as business-passionate high school students worked to increase their knowledge at Business Horizons. The 30-plus year old camp is made up of about 80 campers this year. The campers are split into seven industries: A, B, C, D, E, M, and T. If M and T seem a bit out of sorts, it’s because they function differently.

While groups A through E are business oriented, spending their week producing a product, industry M, for media, is journalism based. The young journalists doubled their fun by not only enjoying the weeks happenings, but also by reporting on them. The T in Group T stands for the technology industry. These students pursued their web interests as they produced an app.

Although the young businessmen and women came from varying backgrounds, they all came together for one thing: a shared passion for learning about Iowa’s businesses. Wherever that interest originated, whether it be from a family business or an inspiring high school teacher, each student had a reason for participating in this life-changing camp.

Waukee students Kellan McGregor and Akhil Sharma looked forward to spending the week making connections with others by forming relationships and networks. Meeting new people was also an attractive feature to Ankeny’s Josie Bearden, as she was “looking forward to meeting new people and getting to work with [her] team”.

The students are not alone in their week-long business journey, and their accompanying staff feels just as excited. To McKenzie Kielman, an employee at The Iowa Association of Business and Industry Foundation, which puts on Business Horizons each year, establishing relationships is a key factor.

“I am passionate about business horizons because it connects students from all across the state of lots of different interests, talents, and strengths to each other and to a support system to achieve whatever they’re interested in and can feel validated in and go on to pursue their passion”.

National Guard helps Students

How $10,000 Night-Vision Goggles Taught BH Students Leadership Skills

By Samantha Eberly, of Clarinda

Where did campers and ambassadors go late at night after dinner, meetings and a long day of work? Business Horizons After Hours! BH After Hours was an exciting time for students to meet and interact with students they hadn’t met before, play team games, and make lasting memories and friendships.

Sunday night, after all of the chaos that took place during the first day, BH students, leaders and ambassadors went outside of Scholte Hall and met with recruiters from the Iowa National Guard. Students were split into two groups and learned about medic work in the National Guard or participated in a scavenger hunt using night-vision goggles supplied by the military.

The first group of students worked with two men from the National Guard, and learned about medical emergency situations in the military, how to use a tourniquet, and how to carry a casualty while in battle. For the relay races, a ‘casualty’ laid down on the stretcher, referred to in the military as a litter, and two or four students hustled them across the grass, and back to their group to rotate out and do it again. Winners were decided on account of safety and efficiency.

The second group of students took part in a scavenger hunt spread across the campus’ sporting facilities. The groups were given $10,000 night-vision goggles and two maps. They were then instructed to run around campus, at 10:30 p.m., and take pictures at the different sporting facilities. The first group who reported back to the starting point, won.

Students Elyse Kriegel, of Pella, and Ray Ches, of Pella, both mentioned how they favored the litter relays and learning how to use a tourniquet.

“It was pretty fun, I learned different things that I didn’t expect that I was [going to] learn that night,” Kriegel said.

A student from Industry D, Ellie Roorda, of Pella, emphasized that she favored the medical experience versus the scavenger hunt.

“I liked the medical part because I’m interested in that part and it was just fun to do different stuff and experience like what I would [maybe experience] in the future,” Roorda said.

Overall, Business Horizons After Hours was a huge hit on night one, where not only did students have fun, but they also learned valuable lessons that they could use later on in life.

Adventures at Adventureland

Gavin Powell

Talkative students and beautiful weather sums up a perfect day at Adventure Land. Business Horizons students went on a mini vacation to Adventureland for three hours on Tuesday night in an effort to reduce the building stress on students. The trip was well received by everyone, including the staff.

Sean Wilson-Bynoe, a student at Fairfield High School, went swimming in the wave pool, rode some rides, and said that he “had a pretty good root beer float.” An ambassador named Maddy Ladehoff said her favorite ride was the shooting star and that she mostly rode on rides. However, she did not ride roller coasters. She said, “I had some bomb ice cream.” Cole Bisbee, a student at Garner-Hayfield-Ventura High School, mostly went swimming at Adventureland, where he enjoyed the wave pool and found that the food was “really, surprisingly good!”

Meet Business Horizons Students

Mikayla Deters

Mikayla Deters

Media Team Art Director: Mikayla 

Nevada High School

First impressions of BH: Excited for new opportunities to improve her writing skills

Looking forward to: Gaining experience meeting professionals in the journalism feed

Facts about Mikayla: Loves stage managing, former president of her school’s Gay Straight Alliance  (current vice president), has qualified for State Speech individually two years in a row, enjoys volunteer work

Favorite subject: History

Mikayla encourages everybody to watch Mr. Bett’s Youtube channel


Diana sagastizado

Diana sagastizado

Media Team Journalist: Diana

Clarke High School

First impressions of BH: Lost her map right away, but it is only getting better from there

Looking forward to: Exploring more opportunities in journalism

Hobbies/Sports: Basketball, soccer, lots of clubs

Favorite Subject: History

A joke to share: What did the drummer name his two daughters?

Answer: Hannah 1, Hannah 2


Sara Qualley

Sara Qualley

Media Team Editor: Sara

Iowa Falls-Alden High School

Previous journalism experience: Journalism class, local newspaper internship in the fall

Looking forward to: Meeting others with a passion for journalism

Facts about Sara: Loves dogs, enjoys reading, likes to write feature stories as well as fantasy, does lots of service work

Current job: Fareway

Dream job: Journalist, she wants to share other people’s stories


Lilian Hatting

Lilian Hatting

Industry D: Liliann

Grinnell High School

First impressions of BH: Interesting and unique, not a common opportunity

Looking forward to: Using her experiences here to become more comfortable in front of crowds and becoming more professional

What she wants everybody to know: She is not as mean as she looks.

Hobbies: Tennis, photography, and art

Favorite subject: Art and science

Current Jobs: Americorps (government organization providing literacy based programs for children), teacher’s assistant at a daycare, ice cream shop

Dream Job: Forensic science technician

She loves: Baked beans and tropical places

Kickin’ the stereotypes

Industry A members showing off their appreciation of Business Horizons.

Summer has rolled in, boats are pulled out of storage, vacations are anticipated. While many students fill their summers with jobs, sports and hanging out with friends, others squeeze summer camp into their schedules.

Summer camp is often portrayed as multiple cabins lined up by a lake crowded with canoes and paddles. The camps advertise themselves as a fun community where teens have the chance to grow and become better people. They also feature wide-grinning kids “enjoying” their time at camp.

In reality, those teens were probably forced to attend in order to give their parents a break. At Business Horizons, participants chose to give the week-long camp a whirl to help them better prepare for the future.

Before arriving, BH campers may have expected a few stereotypes, as summer camps generally do. Smita Singhal, Johnston, wasn’t sure what to expect beforehand, as her parents signed her up.

“I think it definitely opened my eyes, enhanced what I already knew and helped me put it into perspective and use,” Singhal said

As teens go through high school, their viewpoint on camps change as they change. At the beginning of high school, students have a general idea what they want to do with their life, but haven’t reached the point where they are set on their goal. Innovative summer camps, such as Business Horizons, gives high schoolers a chance to explore their interests and reach that point of setting an ultimate goal.

Each year, ambassadors are chosen from the previous year to not only help get each student to participate, but also to represent how Business Horizons can impact their future and themselves. Although they may seem confident on stage, they were in the students’ shoes last year. Ambassador Gil Garcia wasn’t sure what to expect, as he’d never been to a business camp.

“Now that I have a year under my belt, I knew it was going to be fun the second time,” Garcia said, “Last year before I came, I wasn’t too sure exactly what it had to offer, and now that I’ve been to BH once, and now a second time, it’s kind of reinforced my views on business.”

Business Horizons hasn’t only helped Garcia decide what he wants to major in college, but has helped him make lifelong friends who are also going to the University of Iowa.

“This program is just a really good way to network with people,” said Garcia.

Overall, the camp has given Garcia a clearer sense about business and what it entails. It really focuses on helping the students understand all of the aspects of what it takes to be an entrepreneur and ways they can reach their goal, regardless of their career choice.

Taylor Roth, Dubuque, plans on graduating her junior year (currently a sophomore) and will go on to get her RN degree. By attending Business Horizons, she was able to learn more about business and the different types of jobs in the business industry.

“The camp has also helped me come out of my comfort zone a little bit,” Roth said.

Business Horizons is not a stereotypical summer camp; it’s all about improvement and impactful learning. Students come away with information to use in and out of school to better themselves. The only stereotype found here are the matching shirts, but those are only a one day use.

By Chloé Newbury


Widen Horizons

Industry members working together.

As many campers focus on the idea of college, they hope to build their portfolios. By including Business Horizons, they’ve not only set themselves up for great experiences, but they’ve also accessed new partnerships.

“This is a place for our future business leaders,” industry consultant Karen Rieck, FBL Financial, said. “It’s a kickstart to their futures.”

At Business Horizons, the students began by building connections. For example, all the campers received business cards which they distributed to attendees. This builds relationships as well as bonds that may contribute to future success.  

“They’re meeting people from all over the state,” Industry E Advisor Sid Juwarker, Terracon Consultants, Inc., said. “Nobody is the same; they’re all different, so it teaches them how to be immersed.”

Attending Business Horizons can be beneficial since many students who attend are starting to focus on what happens after high school.

“Business Horizons prepares students in many ways, but the biggest one is the college experience,” Juwarker said. “It’s like a mini week of college.”

The camp also has the ability to open doors to new pathways.

“A big benefit these campers have that they may not realize is their Industry Advisors,” Juwarker said. “The advisors have the possibility of giving out recommendation letters, other connections, and possibly internships.”

One final positive derived from attending Business Horizons is a good image.

“Taking a part in Business Horizons shows colleges that these students have drive and educational values,”  Juwarker said. “It sets them apart from everyone else. These kids are using a summer to better themselves, and that’s something very proactive.”

By Toni Fortmann


Business Horizons putting students to the test


Students participating in Tuesday night’s improv.

Business Horizons dorm counselors have made the evenings of each night enjoyable for students by playing games and leading activities. On the first night, June 25, students played games on the indoor track.

“I liked the get to know you activities because they were interesting and kept me engaged, and I met lots of people from multiple industries,” November Fetters, Des Moines, said.

“Sunday night’s activities were okay, but I thought it was too much physical activity. I liked the ‘Clump Game’ the most because we got to sit down and talk to our friends and make new friends,” Alex Kerr, Muscatine, said.

On June 26, Chris Draper from the Iowa High School Rugby Association, taught students how to play rugby. They participated in bracket play with Industry F came out on top.

“I actually really enjoy rugby. My family watches it, so it was fun to actually play with lots of people,” Lydia Thomasee, Johnston, said.

“I thought rugby was interesting because it was different, and I’ve never played it before. It was kind of confusing at first, but I think everyone was. We all got the hang of it as we were playing, and it was very fun,” Fetters said.

“I didn’t like rugby because I didn’t understand it, and the boys moved too fast for me to understand what was going on,” Alex Kerr, Muscatine, said.

About playing rugby, Austyn Becker, Elkhorn, said, “This is business camp, not the Olympics!”. However, the overall opinion of rugby was that while it was a tough and sometimes confusing sport, it was fun to try it out and play.

Other evening activities included improv led by advisor Sid Juwarker, dance parties, card games, pool, ping pong and many more.

By Sydney Peterson


Why Iowa?

Students watching Advisor Joseph Jones present “Why Iowa?”.

Younger Iowans, especially young adults, may often think about leaving the state at some point in their futures. Other people would think of Iowa as a flyover state. The June 26 session “Why Iowa,” led by Kathy Barton and Joseph Jones, with the help of industry advisors, highlighted the greatness Iowa has to offer.

Starting with a trivia game featuring Iowa facts, students were involved throughout the entire presentation. This helped show them some of qualities that help make Iowa businesses stand out. For example, Iowa has the second largest farmer’s market in the nation. Also, many people might think that the greatest economic sector to the state is agriculture; however, it is actually manufacturing.  Regardless, there are still six hogs for every one person in the state.

Iowa also has a great commute time almost anywhere in the state as it doesn’t take too long to get anywhere. The average commute time is 18.8 minutes. Recreational activities for the state includes 1,200 miles of trails, hundreds of parks and $100 million in giving to those departments.

Iowa is also a incubator for arts and culture. The schools in Iowa are ranked among the best and allow for the next generations to receive great education.A low cost in living is enjoyed compared to many other states. While Iowa is great for all these reasons, many people recognize Iowa for being ‘Iowa Nice,’ showcasing the accessibility to opportunity with people willing to help, talk or do anything for their fellow Iowans.

“I recommend that you move somewhere else, and you will realize that Iowa is such a great place to live,” Jones said.

Kaci Conetzkey,  BH advisor, was going to graduate school in Florida when her now husband was offered an editor position at Business Record in downtown Des Moines. She said it was a “great opportunity we just couldn’t pass up,”  so they made the move. She has had the opportunity to move back to Florida as she has family there;  however, she and her husband like it in Iowa.

“We have been very fortunate to set up a great family here, and the cost of living is so much cheaper here. That has allowed us to travel and do lots of other things we otherwise wouldn’t be able to do,” said Conetzkey. She added that because the people are so nice, it has allowed her to make a large network with many people around the state.

By Sydney Peterson