Tag Archives: David Williamson

Uncertainty Turns Into A Beautiful Idea (Industry D)

Sara Qualley

When the members of Industry D first set eyes upon the hodgepodge of objects that would eventually become their product, they weren’t sure what to do right away. David Williamson, who’s been a speaker at Business Horizons for over 20 years, led the industry members of Business Horizons through a game called the Junk Game. The objective of the game was for each industry to create a unique product out of an assortment of items.

David Williamson reassured the Business Horizons students that it was alright to be uncertain about a product at first. “A girl said ‘I don’t know,’ and that’s the most exciting thing.” He explained — not knowing what a product could become meant that it had lots of potential.

Once they figured out how the objects could be repurposed, Industry D knew how their product would be able to help others.

Industry D created the Bodular, an exercise bike that puts users in a simulation where users can bike with other Bodular users from all over the world. A translator allows users who speak different languages to understand one another and the device tracks calories and miles as well, allowing users to work out from the comfort of their home. Using a Bodular can also save money on your health insurance. The more users ride it, the more they get off their health insurance. 

The members of Industry D have been working hard and putting their minds together to ensure the Bodular meets its full potential. “It’s a great team to work with,” said Josi Hasler, a student from Garner-Hayfield-Ventura High School. “There are so many great people and ideas.” The Bodular retails for $130.

Industry C at Business Horizons

Do-It-All Garden Invention Makes Lives Easier (C)

Gavin Powell

During Business Horizon’s annual battle royale of the Junk Game where each manufacturing industry fought to grab vital pieces of equipment to make a profitable machine, one industry stuck out from the others. Industry C created a new and unique way to garden and improve homes one garden at a time. It was named Garden Ease, which as the name suggests, allows for easier and more efficient gardening for plant lovers everywhere.

The group originally created a machine called the Harvester, a creation meant to collect and mine resources for agricultural or economical purposes. The group had some initial challenges  with communication skills within the first 48 hours of Business Horizons, but is now moving along smoothly and efficiently. Industry C is the only group to pick an agriculturally based machine.

The change to Garden Ease instead of the original Harvester concept came after a realization that gardening is a much easier trade to market in, as opposed to resource mining.  Garden Ease weeds, tills, fertilizes, seeds, and even waters gardens. The Garden Ease is also completely autonomous, meaning it’s remote controlled. The futuristic build of Garden Ease is revolutionary and attractive to buyers and investors. The buying price of the Garden Ease is $999.00.

During the Junk Game, led by David Williamson, Industry C had the most trouble communicating. However this is to be expected early on in Business Horizons. Teagan Vander Waal, an Industry C engineer, said, “The whole group really improved communication-wise near the end of the game. I feel that we really worked well together and didn’t really need a leader.”

David Williamson

Keeping the Rock Rollin

Gavin Powell

David Williamson is a great many things, but he is far from boring. Williamson is not only being inducted into the 2018 Iowa Rock ‘n’ Roll Hall of Fame, he’s also passionate about leading Iowa’s youth to greater success in the future through creativity training. Creativity training is a group task and helps to show that everyone is capable of individual creative thinking. The training is very unique and inspiring to the students of Business Horizons.

Right off the bat, Williamson gave a lesson in formal introductions – a handshake to be exact. Williamson said, “There’s two types of important webs. There is the one online, and there is the one between your thumb and first finger.”  He explained after his presentation, “A handshake was all we ever did business on back then. It was more of a code of honor.” Williamson said that back in the day, he never would get burnt on a deal, even if the only thing solidifying it was a simple handshake.

Williamson discussed his Bushmen band days how local media impacted his career. “I realized early on that the media really didn’t mean anything to me. Sure they helped with publicity, yeah, but I was mostly just a content provider to them, and that was most of our relationship.”

In school, Williamson’s choice to pursue music wasn’t always received in a positive light. “Back in the day, when you turn in your jock strap for a guitar strap you were usually headed for trouble.” He talked about his early band days and recruiting his band after quitting sports to be in a musical career. “Sophomore year, I went to a live rock show for the first time, and it was awesome, and I later found out that my local milkman was the lead guitarist, and I figured out that anyone can rock, including me.”

Williamson asked for an electric guitar that very Christmas, kicking off a successful and enjoyable lifelong career making music and changing lives for the better. Williamson shared with the crowd how his experience in his band was relevant. He has been speaking to Business Horizon for well over 20 years, to which he said, “The reason I do this is because people cared more about what was on top of my head, then between my ears.”

Kay Neumann-Thomas, The Vice President of the Iowa Association Of Business And Industry Foundation, and the long-time leader of Business Horizons, felt that David Williamson was a man of unique history, creativeness, and had an original outlook on life. She feels his lessons can apply to all forms of life, both professional and normal. “David Williamson has been one of the most unique, creative, and informative speakers we have had at Business Horizons.”

Emily Schettler, a communication strategist working for the Harkin Institute, took away several important things from Williamson’s creativity training, such as how replicable and applicable everything he talked about was, regardless of career path. When asked about Williamson’s outlook on life, she said, “His enthusiasm about life and it’s unpredictable nature was just infectious, and I now feel motivated to try new things that I never thought about before.” She reacted just as many others at Business Horizons did – with total respect and enthusiasm. “My biggest take-away of his time with us would be that presentation is just as important as the product, which I agree with.”

(Photo Credit: Sydney Peterson)

Business Horizons Junk game

What are you going to do with all that junk?

Diana Sagastizado

Ten tables full of junk, 55 students with the objective of changing all that scrap heap into a captivating treasure trove. On Sunday, July 15 the students of the 2018 Business Horizons (BH) class gathered together to create their very own product out of various worn out everyday objects. The production challenge also known as the “junk challenge” is a fast passed, creativity exploration that emphasizes teamwork, problem solving, and imagination.

At the beginning of BH, each student was assigned to an industry to whom each individual would remain a part of the remainder of the week. The concept of the game was simple: create a product as an industry, construct it using junk parts and tape, and sell it. The only rule being the object cannot be used as for its original intended purpose.

David Williamson helps students

David Williamson helps students. Photo credit: Sydney Peterson

David Williamson, the creator and director of the junk challenge asked for each industry to pick two representatives to come to the middle tables and pick two random objects. He continued with asking them to pick two different people and make selection based on how they feel, not how they look. He then proceeded by telling them to pick the heaviest object they find and the lightest. After a few more rounds of this pattern he asked the students to smell items, find something that had absolutely no odor, and something that had a distinct odor. Many of the students were surprised and felt really odd sniffing random stuff on the tables, but as Williamson said “Being plugged into the nose is also crucial when designing a product.”

After the chaotic scenery of choosing the part the students got to work. Around the room you could hear many ideas being brought out and creativity flourishing. Teamwork and collaboration were very vivid among the group of individuals. As each person would grab a part and say “This microwave could be the engine to our personal flying car!” After time was up each student had to pick a spokesperson to go up and try and sell the product to the audience. Uniqueness and creativity were projected throughout each presentation having various inventions, from an ejecting personal flying transportation device to a mini portable hot lunch maker.

That night these nine industries knew what they were going to do with all that junk. They were going to create the framework of an amazing product that they were to polish the rest of the week with the goal to captivate consumers’ minds.